Search Analytics
Records what visitors search for on a WordPress site and shows which searches come back empty, so you know what content is missing. Everything stays in your own database.
Hi, I’m Cornel. I design and build web platforms for agencies and businesses.
Since 2012 I’ve been building them through Master WebTools, my studio in Cluj-Napoca: WordPress and WooCommerce sites, Laravel apps, and the APIs and services that connect them. Lately that includes LLM features, AI agents, MCP servers and semantic search. I also maintain Search Analytics, a WordPress plugin used on 3,000+ sites.
The first consultation is free.
What I do
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System architecture
Platforms made of several apps, websites and services: microservices, queues, shared APIs and the data flowing between them, designed to scale and stay maintainable.
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AI & LLM integration
LLM-powered features inside products, agents that automate workflows across systems, and RAG with embeddings and semantic search so answers come from your own data.
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MCP servers
Model Context Protocol servers that let AI assistants like Claude work with your own systems: databases, APIs and internal tools, with access limited to what each assistant should see.
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Laravel & APIs
Custom Laravel applications and services: reporting tools, product catalogues, mobile app backends, REST APIs, and integrations with third-party systems.
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WordPress
Custom themes and plugins, WooCommerce stores, and admin screens built with Advanced Custom Fields, whether it’s the whole site or one part of a larger platform.
“Cornel is a pro. He has enough experience to be collaborative and suggest improvements to your ideas. The result is an outcome that is better than envisioned. One of the best I’ve ever worked with.”
Open source
Feature Request System (external site)
Collects feature requests on a WordPress site, lets people vote on them, and emails everyone following a request when its status changes.
Search Steer (external site)
Decides, post by post, what WordPress site search finds: hide a post from search, add keywords that bring it into the results, or stop keywords that keep it out.
Send Emails with Mandrill (external site)
Sends WordPress email through Mailchimp Transactional (Mandrill) instead of the server’s mail function, for reliable delivery and tracking.
Writing
All postsPlanning a platform, or extending one you already have?
Tell me what you’re building. We’ll talk through the architecture, the stack and where AI could actually help.
Book a free consultation (external site) via Master WebTools, my studio